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[personal profile] marnanel
I have three sites currently running Project Wonderful ads. One of them is Joule; another is shavian.org.uk.

Joule has a "skyscraper"-size (160x600) sidebar on every chart page. It gets about 800 hits a day.
shavian.org.uk has a "button"-size (117x30) image at the top left. It gets about 50 hits a day.

Consistently, the shavian.org.uk ads have been selling for 20¢/day and the Joule ads for around 1¢/day.

I don't get why people are willing to pay twenty times as much for the shavian.org.uk ads. In fact, of course, the bids are mostly placed by bots which are given a certain sum of money and told to go and spend it, but that doesn't decrease the mystery.

If I had a lot of spare time I would try running control experiments. Is it the fact that the lack of available space makes people want it more (i.e. in general people are more likely to bid higher for buttons than skyscrapers?) That seems strange. Is it that shavian.org.uk is a site under "books and writing", whereas Joule is about "blogging tools"? Is it just coincidence? I don't know, but I'd like to.
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